FAQ Stands for Frequently Asked Questions

January 16, 2009 on 12:08 pm | In Kimkins Medical Risks, Diet, Marketing, Kimkins, Kimkins Criticism, Heidi Diaz, Kimkins Fraud, Who Is Kimmer, Kimkins Diet | 80 Comments

I have recently relocated. I hate moving, but one minor benefit is that I am no longer blocked from the Kimkins Website. My rate of posting on this blog is a pretty clear indication that I am lacking in the Fascination with Kimmer department. I was finally bored enough to go in for a fresh look today. A page that struck me a very misleading is the FAQ. I suspect that the most frequently asked questions are actually the ones that get people banned.

How Many Testimonials is TOO MANY ?

July 9, 2008 on 8:39 am | In Business, Internet, Marketing, Weight Loss, Kimkins, Heidi Diaz, Kimkins Criticism, Kimmer | 116 Comments

According to arindamchakraborty.com, you can have too many testimonials. I can’t view Kimkins.com, but I noticed an item on Google directing me to view ALL 719 TESTIMONIALS. One of the most successful websites in the weight loss niche has ZERO testimonials. Fatloss4idiots.com relies more on effective advertising.

testify.JPG

Kimkins.com seems to be set up so that a handful of testimonials are randomly called up from the database to display on the front page. The top one showing on the google cache of the homepage reads as a story of failure before it is truncated. Given the fact that Kimkins is a dishonest marketing of a seriously flawed diet, it’s not surprising that the testimonials leave a bit to be desired. Hey, at least there are a LOT of them :)

An Analogy

March 27, 2008 on 8:31 pm | In Marketing, Diet, Weight Loss | 4 Comments

fake-muscles.JPGIt is hard for level heads to comprehend the continued attraction that a small number of people have to the Kimkins diet. I just had an original thought. This is actually an unusual thing for me.

Here it is… if you were a bodybuilder and you discovered that your personal coach was wearing one of these fake muscle suits, would you still trust him?

I am not trying to be funny, this is an analogy that is meant to be helpful, ok?

Watching the Watch Wearing Celebrities

March 18, 2008 on 9:57 pm | In Marketing, Life | 3 Comments

Celebrities like George Clooney and Brad Pitt get to endorse watches, really good ones. There is nothing Mickey mouse about a Seiko Watch or a TAG Heur.

I should really get a divers watch so I don’t have to remember to take it off when I do exciting and glamorous stuff like washing the dishes.

The funniest movie moment involving watches features Sean Penn and Billy Bob Thornton. Sean Penn is desperate to get out of town and his car is in Billy Bob’s repair shop. The repair bill is obscenely inflated and Sean offers to pay with his Rolex because he just wants to get away (from J Lo, who wouldn’t?)… Anyway, Billy-Bob looks at the watch for a moment and then complains that it doesn’t have any numbers on it. He then points to the watch that he already has that it black and includes a full function calculator. I am torn as to which watch I would prefer.

Which Presidential Hopeful is a Weight Loss Success Story?

February 6, 2008 on 7:23 pm | In Media, Marketing, Life, Diet, Health, Weight Loss | 2 Comments

In my mind, the act of taking control of your personal health and losing 100 pounds seems like a pretty good talking point for a political candidate. I am a bit out of the loop, but I am still surprised that I didn’t see this bit of trivia in the news coverage during all these months of campaigning. I would like all my regular commentators to let me know if they already knew. Also, if you don’t know, take a guess. I’ll give you one hint. It’s not Obama.

Unbiased, a Definition

January 31, 2008 on 11:50 pm | In Money, Blogging, Marketing, Business, Kimkins Affiliates, Kimkins Fraud, Kimkins Criticism, Kimkins, Kimkins Diet | 2 Comments

Most people with a reasonable amount of education and experienced already know what unbiased means. I am not claiming to be unbiased. If you were to Google the word ‘Kimkins’ you would see the word unbiased, which means free from favoritism or self-interest, describing Kimkins Review, the affiliate that to this date still publishes the fraudulent 198lb weight loss claim made by Heidi Diaz.

I think that affiliates have an undeniable self-interest. I have no problem with the concept of affiliate marketing, but those who do it well don’t lie. The best way to sell something is to actually believe that it is a good product and that your readers will benefit from buying it. I think many of us could name a small handful of people who put their names behind Kimkins when they believed that she was an actual weight loss success and then quickly put Kimkins behind them when they found out (or in some cases strongly suspected) the truth.

Support For Those With Eating Disorders

January 22, 2008 on 3:54 pm | In Health, Diet, Media, Marketing, Business, Weight Loss, Kimkins, Eating Disorders, Kimkins Staff, Kimkins Criticism | 2 Comments

A Kimkins staff member has stated on national television that they try to prevent people from developing eating disorders by providing support. Just prior to this statement she admits that the incidence of eating disorders in a group of people with food issues is inevitable.

I am curious about what happens when this support does not prevent an eating disorder. What happens when someone who is active on the forum makes statements that are clear indications that they have an eating disorder? What happens when someone on the Kimkins forum is vocally concerned that something is wrong with their personal way of eating?

Will DNA Testing Keep Us Honest ?

January 12, 2008 on 10:55 pm | In Marketing, Shopping, Money, Business | No Comments

DNA testing isn’t just for things like paternity tests. Every living creature has DNA. Over a decade ago, I heard about a scientist who was doing contract work for the police and the department of wildlife confirming their suspicions about restaurants selling illegally obtained deer meat from poachers. This same biologist decided to test ground meats at grocery stores. He found out that many local stores were adding lots of meat from chickens and pigs into the ground beef. His findings were met with promises of stricter adherence to standards. I can imagine that people with allergies or religious dietary restrictions were put off by this report.

More recently, animal welfare groups took hair samples from faux fur trim on some of the coats in the boutiques. That seems silly doesn’t it? Faux fur doesn’t have any DNA. Well, they actually found quite a few samples of faux fur that DID have DNA. You may remember that Diddy got some embarrassing press when they found out that his parkas had fur from ‘raccoon dogs.’

Raccoon dogs are not domestic dogs, they are a wild animal that are raised in large number in captivity in Asia and they live and die under very inhumane conditions.

DNA testing has the potential to expose and hopefully prevent a lot of unethical business practices. I suspect that there are still all kinds of people out there who say ‘Who’s Gonna know?’ on a daily basis.

Fat Loss For Idiots ?

January 9, 2008 on 2:54 pm | In Life, Marketing, Diet, Exercise, Health, Internet, Weight Loss | 2 Comments

I have been seeing promotion for FatLoss4Idiots.com all over the Internet.

The copy on the about page for this website is critical of low carb dieting. It is not very clear what exactly they are selling. At one point they call it the future of smart weight loss.

Why market smart weight loss to idiots? The company that owns the site, Internet Made Simple, is associated with Clickbank. Selling stuff to idiots is what they do. The information in the weight loss eBook may be useful, but I am not going to buy it to find out.

Old Spice Girls Story

January 8, 2008 on 1:06 pm | In Marketing, Diet, Health, Weight Loss | 1 Comment

I mostly ignore the whole celebrity diet endorsement realm, but I thought this tiny controversy was amusing. Emma Bunton, AKA Baby Spice went low carb in between giving birth to her adorable bay and hitting the stage with her old bandmates. The controversy stemmed from her endorsement deal with a pasta sauce company. It was easy to sidestep. Pasta sauce is not pasta. It gave the British tabloids something to write about on a slow news day.

The endorsed brand was Prego. They have a lot of sugar in many of their sauces.

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