Kimkins Controversy - Kimkins Scam

Freedom of Information

If you are really interested in the minute details of the legal proceedings related to Kimkins, you might be interested in Riverside Civil Court Open Access. Anyone can view documents related to the case, or just about any other case.

I am not in a reading mood today. My most insightful observation is related to the clerical quality standards. One page was copied on an pretty extreme diagonal. I wish people took more pride in their work.

Kimmkins With Two M’s

I don’t know why I didn’t have this thought process until just now. The people who are at the most risk of suffering financially and/or with regard to their health are also very likely to have poor spelling. They aren’t going to stumble upon the fact that Kimkens is a fraud if all of the anti-kimkins blogs diligently check their spelling. I shouldn’t imply that only unintelligent people are joining Kimmkins. A smart person with the right combination of a trusting nature and a burning desire to lose weight quickly is just as likely to throw their money down the well that is the Kimkins site.

Unbiased, a Definition

Most people with a reasonable amount of education and experienced already know what unbiased means. I am not claiming to be unbiased. If you were to Google the word ‘Kimkins’ you would see the word unbiased, which means free from favoritism or self-interest, describing Kimkins Review, the affiliate that to this date still publishes the fraudulent 198lb weight loss claim made by Heidi Diaz.

I think that affiliates have an undeniable self-interest. I have no problem with the concept of affiliate marketing, but those who do it well don’t lie. The best way to sell something is to actually believe that it is a good product and that your readers will benefit from buying it. I think many of us could name a small handful of people who put their names behind Kimkins when they believed that she was an actual weight loss success and then quickly put Kimkins behind them when they found out (or in some cases strongly suspected) the truth.

Anti-Kimkins Blogs of Note: Jimmy

I’m guessing that about 0.2% of the people that end up reading my title will react by thinking to themselves Jimmy who?

Jimmy is a low carb weight loss success story who went on to become a pro blogger and the host of a vibrant free low carb community. He has a lot of personality.

Jimmy spent months as a Kimkins affiliate and drew harsh criticism for a part of that time. His audio interview with Kimmer (who at that time was not admitting to her identity as Heidi Diaz) was a defining moment of this saga. I think you can pinpoint the moment when he stopped giving Kimmer the benefit of the doubt. He asked her if the picture of the woman in the red dress was, in fact, her. She said it was, in a tone of voice very much like the one that Heidi Diaz would later use to say No Comment to Chip Yost. The popularity of the audio interview with Jimmy Moore meant that thousands of people had absolutely no doubt that Heidi Diaz was Kimmer as soon as she spoke on camera. Surprisingly, Kimmer continued to deny being Heidi Diaz for some time after that.

My Hindsight Fashion Sense

Doubts.

Many people who looked at the success stories last year on Kimkins.com had doubts. Some people who were in contact with Heidi were treated to the kind of back stories that um, are generally considered unmakeuppable. When I look at all those Russian Bride pictures now, I find it hard to believe that anyone could have swallowed the whole farce. The majority of them are wearing clothing and makeup that, while not bizarre by any means, are not typical of Americans in the 21st century. I guess the craftiness of the fraud involved placement and cropping. This reminds me of the Jessica Seinfeld book about getting your kids to eat their vegetable through clandestine methods.

The lady in the red dress that was supposed to be Kimmer would be comparible to Jessica Seinfeld putting a cherry TOMATO on top of a sundae and serving it to her kid.

Mission Accomplished?

After looking at all the tasks posted on Kimkins Scam I felt a bit guilty about not being as busy as some other people. When I decided to jump in and do my share, I got a surprise. Many of the promotional articles and posts about Kimkins have already been taken down. Here’s a 404 page. All the Kimkins articles at Awesome Articles have been replaced with the following words:

All Kimkins diet related articles have been removed from Awesome-Articles.com in response to the following news story:

http://abcnews.go.com/GMA/OnCall/story?id=4162053&page=1

Kimkins.com is still up and running, but it is reassuring to see how responsive the article posting sites have been.

Anti-Kimkins Blogs of Note: Slamboard

Slamboard definitely deserves a mention in this series of posts on anti-Kimkins. The photographs of an obese Heidi Diaz were published there first. These photos were taken by PI Robert Charlton of Alliance Investigative Services.

The focus of Slamboard has shifted away from the Kimkins Controversy lately, but the older posts are a great resource for everyone with an interest in the story. There are now lots of vocal detractors with inside information because most of the former insiders fled when they realized or suspected the truth… or they got kicked out for asking questions. Slamboard posts all comments that are not spam. There are several comments from Kimmer’s defenders and they make for an interesting read.

Kimkins Review

This episode of the Dick Van Dyke show is called Never Name a Duck.

Professional affiliate marketer Wouter Van Dyke has done what most pros do with sites that market products that have had the new wear off. He has moved on and ceased working on Kimkins Review but he has left it on autopilot so that it can still potentially generate some revenue. Some Kimkins critics have tried to convince him to remove the fraudulent claims from the site, using the argument that he is at risk of civil or legal action. Wouter is probably correct in his assumptions about the situation. The old TV show has two opening credit scenes, the one shown above and also one in which Van Dyke deftly walks around the ottoman.

Kimkins Exposure

The tangled web that is the Kimkins Controversy was given the cookie-cutter treatment of television journalism a few days ago. It is great that countless people who may have never heard of Kimkins got the basic messages that it is a fraud and that it is not a well researched and safe way of eating.

Actually, I am curious as to how many people would have seen this item on Good Morning America. I was surprised to learn that the TV show is aired in Europe, the Middle East, the Philippines and Australia. The show spent a lot of years as the #1 morning show in America. In November 2006, GMA averaged 5.1 million viewers. It has been a close second to The Today Show for many years.

So it’s quite likely that millions of people saw this news item. The only website that was mentioned and shown on television was Heidi’s site. It may be a bit early to look for the effect of the television exposure on her traffic, but so far it seems to have been minimal.

Does Media Coverage Hurt Kimkins Sales?

The adage that there is no such thing as bad press, has got to be one of the most enduring ‘not quite true’ adages ever. In the moment, the Woman’s World coverage was tremendously beneficial to Heidi Diaz, but it probably hastened the exposure of the fraud. In contrast, the eventual coverage of the fraud by mainstream media might have inadvertently caused a small up tick in sales.

Now that ABC News is working on a story about the Kimkins diet scam, the website will get a big spike in traffic. I sounds crazy to say that this will increase sales when it is a story about a fraud and about a diet that some doctors and dietitians have advised against trying. This reminds me, has anyone ever published an analogy between post exposure Kimkins membership and those women who mail proposals to men on death row?