Comments on: How Many Testimonials is TOO MANY ? http://www.kimkinscontroversy.com/2008/07/09/how-many-testimonials-is-too-many/ Thu, 20 Nov 2008 12:49:25 +0000 http://wordpress.org/?v=2.2 By: KC http://www.kimkinscontroversy.com/2008/07/09/how-many-testimonials-is-too-many/#comment-2961 KC Sun, 13 Jul 2008 13:39:08 +0000 http://www.kimkinscontroversy.com/2008/07/09/how-many-testimonials-is-too-many/#comment-2961 My point was that it was poor marketing to show hundreds of poorly written, sometimes crazy sounding testimonials. It makes more sense to cherry pick a dozen or so. The quantity isn't going to sway potential victims, I mean 'customers' My point was that it was poor marketing to show hundreds of poorly written, sometimes crazy sounding testimonials. It makes more sense to cherry pick a dozen or so. The quantity isn’t going to sway potential victims, I mean ‘customers’

]]> By: OYB http://www.kimkinscontroversy.com/2008/07/09/how-many-testimonials-is-too-many/#comment-2958 OYB Thu, 10 Jul 2008 19:14:20 +0000 http://www.kimkinscontroversy.com/2008/07/09/how-many-testimonials-is-too-many/#comment-2958 Why is the Kimkins.con link followed only by link after link after link to negative sites and none of those 719 similarly worded test-a-monials? Hmmmm.... think it's a sham? Why is the Kimkins.con link followed only by link after link after link to negative sites and none of those 719 similarly worded test-a-monials? Hmmmm…. think it’s a sham?

]]> By: WildAngel6 http://www.kimkinscontroversy.com/2008/07/09/how-many-testimonials-is-too-many/#comment-2957 WildAngel6 Thu, 10 Jul 2008 14:24:19 +0000 http://www.kimkinscontroversy.com/2008/07/09/how-many-testimonials-is-too-many/#comment-2957 Considering Kimkins allegedly had 40,000 members as of last summer, with who knows how many more having joined in all the months since then, that doesn't really seem like very many testimonials at all. Over 40,000 members and only 719 satisfied customers? Hmmmm.... something is seriously wrong with that picture. Considering Kimkins allegedly had 40,000 members as of last summer, with who knows how many more having joined in all the months since then, that doesn’t really seem like very many testimonials at all.

Over 40,000 members and only 719 satisfied customers? Hmmmm…. something is seriously wrong with that picture.

]]> By: Arindam http://www.kimkinscontroversy.com/2008/07/09/how-many-testimonials-is-too-many/#comment-2954 Arindam Wed, 09 Jul 2008 08:51:33 +0000 http://www.kimkinscontroversy.com/2008/07/09/how-many-testimonials-is-too-many/#comment-2954 First off, thanks for linking back to my site. :) Have you read the middle part of my article though? "Don't put too many testimonials on a sales page: Testimonials are good, but when you put too much of them on a one-page sales letter, their effect is nullified! As a rule, don't put more than three or four testimonials on a single web page! If you have got more testimonials for your product, you can make a separate page containing the testimonials and provide link to it from the main sales letter" I have seen sites that have too many testimonials that it makes the salespage the size of an ebook. I have difficulty in getting to the order button that way-you keep scrolling and scrolling until you are tired and leady to leave :( . Here is how I format my testimonials: 3 on the sales page and any additional one should be on a separate page. Look at this site: http://nuttiepartners.com/nuttieoutsourcingtips/ Yes, I am aware of the fatloss4idiots site and the fact that it runs without testimonials was ppinted to me by Allen Says (owner of the Warrior forum). I think depending on your niche, you may sell your stuff without any testimonial BUT in IM you will have a lot of difficulty in selling stuff without social proof in the form of income screen shots and testimonials of well known people (NOT necessarily gurus; I seldom approach gurus), unless you are already a very well known marketers. Arindam First off, thanks for linking back to my site. :)

Have you read the middle part of my article though?

“Don’t put too many testimonials on a sales page: Testimonials are good, but when you put too much of them on a one-page sales letter, their effect is nullified! As a rule, don’t put more than three or four testimonials on a single web page! If you have got more testimonials for your product, you can make a separate page containing the testimonials and provide link to it from the main sales letter”

I have seen sites that have too many testimonials that it makes the salespage the size of an ebook. I have difficulty in getting to the order button that way-you keep scrolling and scrolling until you are tired and leady to leave :( .

Here is how I format my testimonials: 3 on the sales page and any additional one should be on a separate page.

Look at this site:

http://nuttiepartners.com/nuttieoutsourcingtips/

Yes, I am aware of the fatloss4idiots site and the fact that it runs without testimonials was ppinted to me by Allen Says (owner of the Warrior forum). I think depending on your niche, you may sell your stuff without any testimonial BUT in IM you will have a lot of difficulty in selling stuff without social proof in the form of income screen shots and testimonials of well known people (NOT necessarily gurus; I seldom approach gurus), unless you are already a very well known marketers.

Arindam

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