How Many Testimonials is TOO MANY ?

July 9, 2008 on 8:39 am | In Business, Internet, Marketing, Weight Loss, Kimkins, Heidi Diaz, Kimkins Criticism, Kimmer |

According to arindamchakraborty.com, you can have too many testimonials. I can’t view Kimkins.com, but I noticed an item on Google directing me to view ALL 719 TESTIMONIALS. One of the most successful websites in the weight loss niche has ZERO testimonials. Fatloss4idiots.com relies more on effective advertising.

testify.JPG

Kimkins.com seems to be set up so that a handful of testimonials are randomly called up from the database to display on the front page. The top one showing on the google cache of the homepage reads as a story of failure before it is truncated. Given the fact that Kimkins is a dishonest marketing of a seriously flawed diet, it’s not surprising that the testimonials leave a bit to be desired. Hey, at least there are a LOT of them :)

4 Comments »

RSS feed for comments on this post. TrackBack URI

  1. First off, thanks for linking back to my site. :)

    Have you read the middle part of my article though?

    “Don’t put too many testimonials on a sales page: Testimonials are good, but when you put too much of them on a one-page sales letter, their effect is nullified! As a rule, don’t put more than three or four testimonials on a single web page! If you have got more testimonials for your product, you can make a separate page containing the testimonials and provide link to it from the main sales letter”

    I have seen sites that have too many testimonials that it makes the salespage the size of an ebook. I have difficulty in getting to the order button that way-you keep scrolling and scrolling until you are tired and leady to leave :( .

    Here is how I format my testimonials: 3 on the sales page and any additional one should be on a separate page.

    Look at this site:

    http://nuttiepartners.com/nuttieoutsourcingtips/

    Yes, I am aware of the fatloss4idiots site and the fact that it runs without testimonials was ppinted to me by Allen Says (owner of the Warrior forum). I think depending on your niche, you may sell your stuff without any testimonial BUT in IM you will have a lot of difficulty in selling stuff without social proof in the form of income screen shots and testimonials of well known people (NOT necessarily gurus; I seldom approach gurus), unless you are already a very well known marketers.

    Arindam

    Comment by Arindam — July 9, 2008 #

  2. Considering Kimkins allegedly had 40,000 members as of last summer, with who knows how many more having joined in all the months since then, that doesn’t really seem like very many testimonials at all.

    Over 40,000 members and only 719 satisfied customers? Hmmmm…. something is seriously wrong with that picture.

    Comment by WildAngel6 — July 10, 2008 #

  3. Why is the Kimkins.con link followed only by link after link after link to negative sites and none of those 719 similarly worded test-a-monials? Hmmmm…. think it’s a sham?

    Comment by OYB — July 10, 2008 #

  4. My point was that it was poor marketing to show hundreds of poorly written, sometimes crazy sounding testimonials. It makes more sense to cherry pick a dozen or so. The quantity isn’t going to sway potential victims, I mean ‘customers’

    Comment by KC — July 13, 2008 #

Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Powered by WordPress with Pool theme design by Borja Fernandez.
Entries and comments feeds. Valid XHTML and CSS. ^Top^