The Cost of Obesity

July 18, 2008 on 7:09 am | In Life, Food, Diet, Exercise, Health, Money, Weight Loss | No Comments

I was almost going to write a post with some lame jokey title referencing giant peaches, because of this article about the obesity rate in Georgia. As I read the article, I came to realize that the state wasn’t a standout in the statistics, there are a few with worse numbers.

The estimate of the COST of obesity is worth commenting on. The seven figure Kimkins scam is small potatoes compared to the $2.1 BILLION that State officials have estimated obesity costs Georgia every year. I haven’t formed a solid opinion on this type of statistic. I would be interested to see what other people have to say.

How Many Testimonials is TOO MANY ?

July 9, 2008 on 8:39 am | In Business, Internet, Marketing, Weight Loss, Kimkins, Heidi Diaz, Kimkins Criticism, Kimmer | 4 Comments

According to arindamchakraborty.com, you can have too many testimonials. I can’t view Kimkins.com, but I noticed an item on Google directing me to view ALL 719 TESTIMONIALS. One of the most successful websites in the weight loss niche has ZERO testimonials. Fatloss4idiots.com relies more on effective advertising.

testify.JPG

Kimkins.com seems to be set up so that a handful of testimonials are randomly called up from the database to display on the front page. The top one showing on the google cache of the homepage reads as a story of failure before it is truncated. Given the fact that Kimkins is a dishonest marketing of a seriously flawed diet, it’s not surprising that the testimonials leave a bit to be desired. Hey, at least there are a LOT of them :)

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