Could ReputationHawk.com Help Kimkins?
May 2, 2008 on 7:19 pm | In Business, Kimkins, Kimkins Criticism |ReputationHawk.com has an interesting business model. It caters to businesses and organizations that have been the victims of effectively targeted criticism on the Internet. I can imagine that anyone would be looking for help if they Googled the name of their business and saw more bad than good on the first page.
Google Kimkins and you see words like fraud, dangers, nightmare, controversy and survivors.
Heidi Diaz and staff spent much of the early post exposure period changing the site over and over again in response to precise criticism and repeatedly claimed that past criticisms were no longer valid. This sounds like the first step that Reputation Hawk asks their potential clients to take. I still have my doubts that they would be interested in Kimkins because of the big lie on which it was based. That’s not going away.
Actually Chris Martin of ReputationHawk told Newsweek that “Some people have made their bed and need to sleep in it.” What I think he means is, his service is intended to push unfair and/or outdated criticism off the first page of a Google search, not valid and current stuff. I think that as well as being wrong, that would also be MUCH more difficult.
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