Kimkins Controversy - Kimkins Scam

Subverting Prejudice For Fun and Profit

This is going to be a very vague post. This post is a commentary on a disturbing trend where people try to use hatred and prejudice as a marketing tool. I do not want to give the campaign the attention that it is designed to garner. If you are in the South West of America, you may have seen or heard part of the campaign. The most insidious part of the campaign is that they have a mole working away at generating protests against their business.

A blogging term that got overused a lot in 2007 was link bait. Often, people would purposely post an offensive opinion that they may not even agree with, just so offended people would link to them. The marketing that I recently became apprised of has an offline element of this same rationale. It is so frustrating to talk about it without being specific, but I dislike it so much that I am going to hold out.