Does Media Coverage Hurt Kimkins Sales?

January 17, 2008 on 12:45 pm | In Blogging, Media, Internet, Kimkins, Kimkins Fraud, Heidi Diaz |

The adage that there is no such thing as bad press, has got to be one of the most enduring ‘not quite true’ adages ever. In the moment, the Woman’s World coverage was tremendously beneficial to Heidi Diaz, but it probably hastened the exposure of the fraud. In contrast, the eventual coverage of the fraud by mainstream media might have inadvertently caused a small up tick in sales.

Now that ABC News is working on a story about the Kimkins diet scam, the website will get a big spike in traffic. I sounds crazy to say that this will increase sales when it is a story about a fraud and about a diet that some doctors and dietitians have advised against trying. This reminds me, has anyone ever published an analogy between post exposure Kimkins membership and those women who mail proposals to men on death row?

4 Comments »

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  1. I really hate the thought of increasing Kimkins sales, but I don’t see any other alternative. Hopefully these people will get their money back after the lawsuit and site closure. Some would say they are going in aware if they’ve seen the TV coverage, but I don’t think it’s something you can ‘get’ from just a few minutes of coverage.

    Comment by OhYeahBabe — January 17, 2008 #

  2. Yep, I guess the fall-out can’t be prevented whenever the Kimkins story is discussed in the media.
    Now the analogy- Is the analogy between the type of person who would get a membership after the fraud story, as compared to, the type of woman who would propose to a man on death row? Or is the analogy one of numbers? Will there be funding for the research? lol

    Comment by HoneyBee — January 17, 2008 #

  3. interseting analogy there.
    Warned going in

    I hope seeing the supposed 7 yr success on Kimkins.com pictures of Kimmer as not that 115 pound reddressed stolen pic but the real 275 pounder still struggling after 3+ months on the diet to shed 25 pounds will turn them off to buying it.

    Comment by 2BIG — January 17, 2008 #

  4. […] thinking, sending people to “Banned Camp” just for speaking their mind. Will the added media coverage hurt Kimkins sales? One can only […]

    Pingback by Kimkins on Good Morning America « Diary of a Mad Housewife — January 19, 2008 #

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