Kimkins Controversy - Kimkins Scam

A Search Engine Marketing Consultant

I just spent the better part of an hour browsing through the advice that is being doled out by a Search Engine Marketing Consultant. One thing that I noticed right away is that he has a consistent tone in his blog. That is something that I have to work on. I have been researching the positives and negatives of using blogs as a promotional tool quite a bit lately, and this guy seems to be doing it right. Promising weekly tips is a great way to get return readership. A couple of pages back in his blog, Danny DeMichele, the Search Engine Marketing Consultant, talks about Behavioral Targeting. This is something that I have never heard of, although it sounded eerily familiar when it was described. Apparently having a campaign that follows an internet surfer around to more than one site and redundantly assails him with the same message is effective. People mock the redundancy of George Bush all the time, but they tend to forget that the reason he does it is because it works. If you are selling a web application or an eBook, I say go for the BT. If you are selling an unnecessary war, please go back to your advisers and try to come up with a better product. Danny expects that social media outlets will step up the sharing of data to enable more effective behavioral tracking in the near future.

Danny recently mentioned something that was already on my mind and that is the importance of who your neighbors are for a search query. With regard to the Kimkins controversy, I have been checking the Google return for ‘Kimkins’ on a regular basis and occasionally taking action based on what I see. SEO common knowledge says that a user will only check a handful of links before deciding about something. My effort to warn potential customers away from a fraud is not even half as difficult as competing for customers with people who are providing a similar product.